Workshop 1: Feb 5th
How To Frame Your Strategic Offer
As an industry we tend to place an understandably high value on creative design work but are often unclear about how to frame the strategic offer. The result is that too many design agencies are giving away strategic work. This workshop will look at how you can package your strategic offer more effectively and convince clients of its value.
Workshop 2: March 5th
Grow Your Business
Conventional notions of design agency ‘sales’ and ‘selling’ are changing. Many of the old methods have become ineffective and discredited. This workshop explores the most up to date and effective ways to grow your business, from positioning and messaging to business development strategy and tactics.
Workshop 3: April 9th
Mastering the Client Relationship
Arguably, the biggest variable between agencies lies not in levels of creativity but in the quality of their business relationships. Understanding what makes these relationships tick and how they can be strengthened is the key to client retention, development and commitment.
Places are limited to 12, and booking is directly with Design Enterprise Skillnet – register your interest to email@example.com.
FOR: Agency Owners & Account Directors – anyone involved with Business Development.
Jonathan Kirk is the founder of Up to the Light, a consultancy that advises creative agencies on positioning and strategy, and all aspects of business improvement and growth, challenging some of the ingrained assumptions that exist in our industry and providing effective, insight-led advice Jonathan’s senior roles have included Business Development Director of Fitch, the global brand design group, and New Business Director of Havas EHS (now Havas Helia), one of Europe’s largest agency networks. Jonathan is a founder member of the Design Business Association’s Experts Register and is a frequent conference speaker and trade press contributor.
Design Enterprise Skillnet training focuses on helping designers and design SMEs grow their business, up-skill their teams, and attract and service clients in a rapidly changing commercial landscape.