Business Growth & Leadership Programme 2018
The Business Growth & Leadership programme is an innovative learning and development initiative providing the owner/managers of Design Enterprises with best practice business & leadership skills and knowledge to support sustainability and increase revenue in their business.
This bespoke programme is sector specific and designed to fully support you to develop a winning growth strategy for your design practice. To participate, you need to be in business for at least two years with a minimum of two employees.
This 6 month programme will help you
To effectively address your business challenges, improve and develop your design practice going forward
- Workshop 1 –THE STRATEGY DRIVING YOUR BUSINESS
Understanding where your business is now and the success factors for growth.
- Workshop 2 – MARKETING TO ACHIEVE BUSINESS GROWTH AND PROFITABLE SALES
Understanding practical marketing and promotional tools to make a difference.
- Workshop 3 – BUILDING COMPETITIVE ADVANTAGE
Identifying opportunities for innovation in your business and where to add more value.
- Workshop 4 – MANAGING THE FINANCES
Understanding your financial position and how to improve business profitability.
- Workshop 5 – SELLING MASTERCLASS: GENERATING NEW BUSINESS FROM CLIENTS
Applying the appropriate selling models for your business to sell more effectively.
- Workshop 6 – LEADERSHIP & MANAGEMENT
Develop your management and leadership style, and lead your business and team more effectively.
The programme will run one day per month for 6 months from April 26th inclusive.
The first module is over two days, April 26th & 27th 2018 and one monthly workshop in May, June, July, September and October.
Mentoring is a critical part of the programme. The Mentors are business specialists who have practical experience and will have a real interest in your business challenges and growth plans. There is one mentoring session to follow each workshop.
Peer Learning & Support
At the beginning of each workshop, you will have an opportunity to exchange ideas with your peers. In particular, to discuss progress on implementation of programme best practice and also to discuss common challenges and issues.
IDI Members €1,195
ICAD Members €1,195
*Payment schedule option available
Recruitment for the programme is through a competitive screening process.
Please register your interest to firstname.lastname@example.org. A maximum of 12 businesses will be selected.
Deadline for expressions of interest: April 2018.
What past participants had to say:
“My experience of the Designs on Growth programme has been overwhelmingly positive. As a fast track for creatives, who often don’t possess the knowledge and skills to diagnose and encourage fiscal wellbeing, Designs on Growth has been very beneficial. Expert and personable mentors and workshop leaders are complemented with easy to understand notes that build to create an invaluable resource for extracurricular reference. The Designs on Growth programme helps you take the firsthand, in-depth knowledge of your own business, structure it, assess it, set realistic goals, and create a road map for growth.”
Oran Day, Atelier David Smith
“We chose to participate in Designs on Growth as a means to both understanding the design landscape in the RoI and to take stock of how we have been operating as a business. Our business is approaching an age where we felt that we need to better define our process, our client engagement and our delivery for existing clients, whilst moving to potentially attracting new clients. The Designs on Growth programme has been really effective by allowing us to step out of the business and take some time to learn new methodologies, begin to understand how we might apply them and share experiences with a very diverse and friendly peer group. The sessions are very well structured and thought-provoking and the follow-up mentoring helps provide the answers to questions that you may have or things you wish to test.”
Stephen McGilloway, MD Big Small Design, Product Design
“The course was a great opportunity to step outside and look back in on the business side of the studio. There was great solidarity seeing other studios on the course also faced similar issues. It has had a positive impact on how we’re now developing our studio.”
John Gavin, Creative Director, True Output
“The most valuable aspect of this programme was learning with a collective of peers who also run design practices. Working in the same industry gave us an opportunity to talk shop and learn from each other. Group exercises and discussions invited us to share similar challenges, approaches and experiences which proved to both cathartic and insightful. To receive six 1:1 mentoring sessions from experts of different disciplines in addition to the group learning was a very worthwhile investment of my time. The group continues to meet informally on a monthly basis.”
Zanya Dahl, Founder/CEO, Artizan