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Expert Client Relationships Workshop

May 1, 2018
14:00 - 17:30

Iconic Offices The Greenway
112-114 St. Stephen's Green
Dublin 2, D02 TD28 Ireland

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Member cost: €195
Non-member cost: €395

How can you develop deep, trust-based relationships with your clients, and work together more collaboratively?

To work together at this level, you need to ensure that your agency’s work is aligned with your client’s business. And to do that you need to really get under the skin of their business and understand their challenges.

This half-day workshop will equip you with the knowledge and skills you need to become an expert at managing high level relationships; building up true partnerships that will ultimately lead to a greater level of success for your agency.
Our speaker, client services expert Chris Merrington, will explore the unique ways in which you can take your senior client relationships to the next level, working more professionally and collaboratively together to achieve shared goals.


Book your tickets through Eventbrite below.

IDI Members: €195

ICAD Members: €195

Non-Members: €395

The workshop will cover:

  • Understanding the client’s real requirements.
  • Demonstrating expertise, value and insights.
  • The 7 most expensive mistakes that design agencies make – and how to learn from them.
  • Getting it right from day one – the rules of engagement for a long and productive relationship.
  • Handling difficult situations and conversations.
  • Spotting problems early and getting real feedback.

You’ll find out how to:

  • Ensure the relationship delivers on its promises for both parties.
  • Work together to create excellent briefs and inspire great work.
  • Demonstrate and sell expertise appropriately.
  • Be proactive about difficult or challenging conversations, and ensure that outcomes resolve and improve business issues.
  • Identify the signs of a client-agency relationship that is under strain.
  • Reboot a flat or declining client relationship.

Don’t miss this opportunity to move beyond the buy-sell dynamic and create truly successful relationships.


Chris Merrington is one of the UK’s leading speakers, consultants and trainers working with clients in the areas of Negotiation, Increasing Commerciality, Consultative Selling for Trusted Advisers, New Business Prospecting and Pitching to Win. Chris runs Spring 80:20 a training consultancy since 2001 specialising in working with design and creative agencies to give them unfair competitive advantage. He has worked with over 100 agencies in the UK and across Europe.

Chris is the author of “Why do smart people make such stupid mistakes?” specifically written for agencies. Chris brings his wealth of experience from an agency background at director level in client service and new business.

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