DESCRIPTION

This UX Design Essentials course is aimed at Designers who want to up-skill. The two-day course is fast-paced, practical, collaborative and interactive, covering everything you need to know about the UX process, from researching and harnessing your data to designing, building and testing a prototype. Discover, Define, Design, Deliver

Why do this course?

You will emerge equipped with a working and practical knowledge of how UX design can be applied in your day-to-day job. This will enable you to unleash your expertise while working with both clients and developers in the design and development of web and native apps.

Course Outline

DAY 1

INTRODUCTION

User Experience Design – UX | What, Why and How Introduction to UXD
Design Process; The Double Diamond and 4Ds

DISCOVER

Discovery Workshops, Experience Safari, and Heuristic Reviews
Working with Data – Data Informed Strategies
Framing the challenges – Problem Statement Starters
The user is not like me! – Recruiting and Screening Users
Working with users – Contextual Research, Shadowing and Interviewing

DEFINE

Research Analysis and Insights – Needs Statements | Case Study
Research analysis | Persona creation
Experience Mapping | User Journeys and As-Is-Scenario
Insights and KPIs

DAY 2

DESIGN

Practices, Tools and Apps | Case Study
Ideation and Prioritisation
The Big Picture: | Your Vision Future-Scenario
The Agile Way: User Stories, MoSCoW and Resonance Testing

DELIVER

Prototyping: Paper and Digital Prototyping | Case Study
Usability Testing and Cognitive Walkthroughs
Working with Developers and Detailed Designs
Communicating – Socialising, Sharing and Persuading

The Trainer

Director of the IXSD Academy London, Pete Fossick is a seasoned designer and has worked all over the globe with the world’s leading corporations where he has led Service design and UX design teams. More recently Peter has been the Service Design Program Director at IBM, the Director of Strategic Design at Boston Consulting Group and he has led numerous design teams in London’s leading design agencies.

He is also an academic who has lectured and directed courses at Central Saint Martins (London, UK), Glasgow School of Art (Glasgow, Scotland) and SCAD (Georgia, USA).